by design
Strike the right balance between business and user experience using behavioural science
The process we follow for UX design
Empathize
Understand the context of the user goal and empathize with users and stakeholders to understand their problems and needs.
Define
Make sense of research, clearly articulate the problem statement, set clear and actionable goals, and define the project scope.
Prototype
Generate a broad range of ideas using ideation sessions. Start small, build low-fidelity prototype, fail fast, iterate and refine.
Deliver & Test
Implement, test, and launch the final solution. Iterate and refine the experience based on user feedback and build a product roadmap.
UX/UI Services
Empower your brand with empathetic, engaging and intuitive digital experiences
UI/Visual Design
Transform your brand aesthetic with our UI/Visual design services. We bring creativity and precision to create visually stunning interfaces that resonate, engage, and elevate your digital presence
Visual Design
Branding and Identity
Responsive Design
Iconography and Typography
Design Style Guides
Accessibility Guides
UX Design
Elevate your digital presence with our UX design services. We craft intuitive, user-centric experiences that captivate audiences and drive meaningful connections, fostering business success
User Research
User Persona
Information Architecture
Wireframing and Prototyping
Usability Testing
Iterate and refine
Portfolio that speaks
As global leaders in UX UI, we help out clients to simplify, strengthen, and transform their businesses.
Refurbished Mobile Brand
Research | Marketing Strategy | Branding | Mobile App and Website Design
- We helped our customers to make a head-start in the B2C Market by auditing, aligning and refining their digital channels which include their Website, Mobile app and Social Media.
- We helped them to create a content and marketing strategy that aligns with their brand positioning of a premium electronics refurbisher.
- The outcome was a seamless and user-centric website design and customer journeys, increasing their conversion rates by 20% and sales by 25%
Health and Fitness App
Competitor Research | Wireframe | Content | Mobile App Design
- Enabled end-to-end creation of this health and fitness app from scratch which provides a personalized fitness plan through a thorough analysis of your demographics, lifestyle, and dietary preferences.
- We started this project with competitor research, followed by the creation of a detailed strategy as per buyer persona and user journeys.
- The outcome was an aesthetic app that led to increased engagement and ennoblement of new users and an increase in website traffic.
Banking Organization
User Testing | UX Audit | Design
- The client is one of the largest commercial banks in India. The client was concerned about the user experience rendered by its banking application.
- Our team recommended and performed user testing of the application. The test provided quantitative data such as average time taken per task, mouse clicks per task, number of errors per task, from which up to 20% avoidable clicks were identified.
- Issues were identified around sources of confusion for the users; recommendations were aimed at removing and fixing 80% of these areas.
FAQ's
UX (User Experience) focuses on the overall feel of the experience and aims to solve user problems and enhance the experience of using a product, making it seamless and intuitive.
UI (User Interface) focuses on how it looks and feels ensuring that UI visually communicates the experience.
We can help you design and build beautiful, user-friendly, and effective digital experiences.
Effective UX design can reduce development and rework costs, boost conversion rates, and improve user engagement and brand loyalty.
Pricing varies depending on the project’s scope and complexity. We offer free consultations to discuss your needs and provide a customized quote.
While our core focus is on UX/UI, we do have team members with extensive experience in the field of creative campaigns and branding so that we can be your one-stop solution and you don’t need to manage multiple agencies.
We utilize user research, testing, and iterative design to ensure our solutions are intuitive, user-centred, and meet your target audience’s needs.
Absolutely! We have a portfolio showcasing various projects on our website or you can connect us for a one-to-one personalized session to walk you through our portfolio in detail.
Typical Parameters for Measuring UX
- NPS / Feedback
- •Ease of Use
- •Ease of learning
- •Look and Feel
- •Functionality
- •Likeability
- KPIs for Products
- •Number of steps reduced in the process•% reduction in support (Helpdesk and training)
- •Performance of the system/application
- •% reduction in Error rate
Blogs
Explore insightful UX/UI blogs and articles for industry trends, design methodologies, and practical tips, enhancing your knowledge and staying at the forefront of user experience.
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