Is your website need a redesign? This is a question so many of us have.
In this article, our mission is to get to the bottom of it and figure out if you do need a redesign or a new website.
It is a checklist of things we can go through. This checklist will help you gauge whether or not your current website is doing a good job at really important things. And if it’s not, then guess what it might be time to start thinking, redesign
Sign 1 – If you’ve changed your branding, or what you offer.
Branding is the overall personality of your business, a feeling that you want people to associate with you. It is all-encompassing from your logo to all your marketing, voice, tone that you use on your website, etc.
So, if you change any branding elements like logo, everything else needs to feel cohesive and part of the family.
Also, there is a change in your offering or what you do, you will need new content.
It’s generally a really bad idea to just shoehorn new content into all the old slots left by your current site
Sign 2 – If your website is not engaging to customers.
Let’s say people are coming to your site, and then they’re immediately bouncing back off or hitting the Back button, that is generally a bad sign.
So the main metric to check here on Google Analytics is to look at your analytics to see how long people are sticking around on your site.
Time on site is a much better indicator than bounce rate because you can see if users are leaving too soon, it could be because:
· What they’re seeing is confusing.
· It’s just not persuasive.
· It might be an outdated design, that doesn’t inspire any trust in you as a business
If you were to do a redesign, complete with not just redesigning the look but also rethink about written content as well.
Sign 3 – If your website offers too many options/pages and cluttered with information.
Too many options create confusion for users.
Fewer options, on important pages, going to lead a sale or generate leads, that you can follow up through email marketing.
This might not need a redesign but restructuring of your navigation items in your menu and prioritizing items.
Sign 4 -If your website isn’t getting your business.
Your website needs two different calls to action, one being the primary call to action which is there to make it easy for those people that are ready to do business today.
First is the primary call to action to get started, like “book a consultation” or “schedule an appointment” and similar options.
Second is a secondary call to action, which is there just to build your list of leads, and that is going to be the vast majority of people who are not ready to talk to you today.
Sign 5 – If it doesn’t perform well on mobile.
More than half of the website visits, these days are done from mobile devices, and it’s only going up over time.
Do not treat your mobile site as an afterthought, this can lead to it loading slowly, or just looking like a really small version of your desktop site.
Take advantage of the mobile responsive concept of website design. Your website to be optimized for mobile so that it loads quicker and people don’t have to endlessly scroll to get to the info they want.
Sign 6 – If it doesn’t tell the story of your ideal customer.
It’s one thing though that doesn’t come naturally to most businesses is how to talk to their ideal customers in a way that’s meaningful to them,
Involve your ideal client in your own story. And you are just a helpful guide, that’s helping them get what they want.
Talk about the problem your customers are experiencing, how you solve it for them. And what that happy ending looks like for them afterward, and that’s the kind of copywriting that expert marketers have been using for decades now, because it works like a charm.