A leading electronics refurbisher, make an entry in D2C space with world-class branding and experience design. We did detailed audit of their existing channels (online and offline) and designed user centric experience for their Website, Mobile app, Social Media and offline store. Key activities conducted includes Research, Website and Mobile App design, Store Branding, Customer Journeys refinement, Digital Marketing Consulting.
To make informed design decisions, we conducted user interviews, competitor analysis, and market research to understand user needs, market trends, and customer pain points. Detailed insights from research laid the foundation of marketing and design strategy.
We conducted a detailed audit of customer journeys and experience. After a comprehensive gap analysis we streamlined customer browsing and buying journeys. Visual appeal of the digital channels was also elevated to align to founder’s vision of building premium brand.
We delivered our expert guidance as Design and Marketing consultants to build a D2C strategy for the brand from scratch. Also hand hold in-house team members to implement the marketing plan as per business KPIs agreed.
We interviewed potential customers to understand their concerns and preferences when buying refurbished technology.
We analyzed websites and apps of other leading retailers to identify best practices and potential areas of differentiation.
We conducted a secondary market research and design thinking workshops with founders to understand the business landscape and create a data driven marketing plan.
Increase in website traffic demonstrated the effectiveness of the website redesign and social media campaigns in attracting new visitors to the website.
Seamless and intuitive user journeys improved overall user experience (UX) on the website led to more visitors converting into paying customers.
We got overwhelmingly positive user feedback. Users praised the modern design, ease of use, and intuitive way of displaying product information.