Tips to optimize your pictures for the web. Why and how to optimize pictures for the web.
There is a lot of complex information out there on the web which is not easy to digest. People grasp pictures and infographics very quickly and any complex information presented in simple graphic form is easy to understand and consume. This article presents tips to optimize your pictures for the web.
1. Use right file format
First of all, you have to use the right file format – JPEG or PNG.
JPEG is used for photographic images, while PNG illustrations are used.
2. File naming
Name your files in such a way that they describe what the picture represents, including your keyword.
Avoid characters and letters like “!”, “?”, “%”,”#”, “Å”, “ä”, “ö” etc.
3. Compress your pictures
Heavy images can degrade the loading time of your website.
Use tools like https://tinyjpg.com/ to reduce the file size of your images.
4. Use alt texts
By adding alt texts that describe your images, you can help the search engines (and some users) to understand what it about and what it represents.
Make sure your file names and alt texts are descriptive.
5. Add structured data
By including structured data Google can display your images as rich search results, which can help you grow visibility and more traffic.
Google Images currently supports structured data on products and recipes.
Using quality picture and infographics are one of the best ROI tools available when it comes to improving your online presence. But at the same time make sure you optimize them for the web before uploading.
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